If I was in Charge of This Organization, Strategies, Tactics and Actions that I would use are...

Encouraging best practices by private tour operators by recognizing them will ensure that operators are being rewarded for doing the right thing.

If I were to offer some improvement or additions to the practices of the Tourism Council of Bhutan, I would follow Morrison's suggestion of creating an award program to honor those tour operators, local communities, and any other stakeholders who are best representing the DMO's sustainability goals.

“Other techniques include informing operators of best practices in sustainability programme applications and establishing special award programmes for those operators in the destination that demonstrate leadership in sustainable development practices” (Morrison, 2013, p 182)